A two-day marketing boot camp is designed to help PGA pros gain a valuable edge to their golf operations.
Influential marketer Andrew Wood is delivering the boot camp on April 14 and 15 at PGA headquarters at The Belfry and will concentrate on intensive marketing strategies.
Wood looks at key areas of golf business including how to capture prospective customers, unique selling points, communication, direct mail and pricing.
Gary Jackson, PGA business and skills development manager, said: "The boot camp is based on his book, The Golf Marketing Bible which is packed with thought-provoking and practical ideas for marketing golf facilities."
To read a preview of the boot camp click here.
15 March, 2010