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Fast nine: Druids Heath


Gareth Anthony, the manager at Druids Heath Golf Club admitted he was pleasantly surprised by the effectiveness of the ‘Golf Express’ campaign.

Especially as the system brought around 40 interested golfers to the Staffordshire course – and has so far led to two people joining as members.

“I was sceptical,” Anthony said.

“I thought we might end up with around ten people taking part – instead we had between 30 and 40.

“So it far exceeded my expectations.

“We advertised the campaign and the idea that you can pay for five rounds and get the sixth free is great.

“If you have someone coming back for their sixth game, it is definitely a potential member so I will always go out and meet them and tell them all about what we offer.

“It is a good campaign – and it fits in with people’s lives.”

Trentham Park had a similar level of success generating a couple of memberships from the summer long campaign.

Club manager Jon Farmer saying: “It has been an interesting concept and anything that brings 30 or 40 different people into the club is a good thing.

“It’s then an opportunity to show what you have.”

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