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James Harraway - Cirencester Golf Club

PGA Professional James Harraway explains how he used Golf Access to get more juniors coming into the golf club and onto the golf course.

James Harraway

Q. How did your Junior Academy look before you started?
A. Unfortunately we have had a diminishing Junior Academy and were looking at ways to reinvigorate it and something that would work for juniors of all ages. The difficulty has always been getting the kids from the junior academy onto the golf course.

Q. When did you start using Golf Access?
A. We got introduced to Golf Access by Simon Wood in February and we signed up straightaway with our first session at the beginning of March. So far we have run 10 sessions of Golf Access.

Q. What do you like about Golf Access?
A. Golf Access is faultless. I love that it is adaptable & is a pathway that can be used for everyone, not only children. I have found it is a great way to engage the children, as they work towards their next wrist band and certificate. We are able to show the progression of our junior players and make the transition to the main course a lot easier.

It has also given us the opportunity to add value to our junior academy offering and we have 30 juniors who are signed up for regular sessions. We have been able to use the first 3 holes of our golf course as these are all close to the clubhouse. This is the perfect number of holes for our younger junior players.

We’ve only received positive feedback which really backs up my opinion that there isn’t a better system to help to get juniors playing on the course.

James HarrawayQ. What other benefits have you found from using Golf Access?
A. As well as our regular Golf Access sessions, we have run additional open sessions once a month on a Saturday or Sunday. We have seen parents and grandparents coming along to watch the sessions, often using the clubhouse facilities and generating extra income for the golf club. It’s becoming a real family affair.   

Q. How do you communicate about your Golf Access sessions?
A. We have our Junior Academy email database where we send out regular newsletters. We also communicate our events via social media on Facebook & Twitter and we send text messages to remind parents of participants already in our Junior Academy.

Q. How do you see Golf Access working at Cirencester Golf Club in the long term?
A. We have had such a great success so far that I am thinking of implementing this into our adult beginner sessions too. It could provide a stepping stone towards membership.

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