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The PGA Brand

Three small letters that represent the biggest brand in golf.

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The PGA is a strong and distinctive brand that is synonymous with the vision and values of the Association.  The PGA brand represents honesty, integrity, innovation and leadership that is brought to life through the expertise of PGA Professionals and the staff employed to work on their behalf. 

The PGA is proud of its heritage and tradition and is committed to acting as custodians of the traditions of golf whilst also shaping the future of the game and raising the global profile of the game of golf.

The PGA is passionate about the work carried out by PGA Professionals and staff alike. Opportunities generated through carefully nurtured commercial relationships and events such as the Ryder Cup, in which The PGA is a founding partner, enable The PGA to continue to lead the way in the world of professional golf.

The value and global recognition of The PGA brand is central to the work of the Association at home and abroad.  By developing appropriate relationships, The PGA is able to further the work of the Association, whilst continuing to fulfil its' primary responsibility as working for the benefit of all PGA Members.  In return, organisations committing to a relationship with The PGA gain the credibility and respect associated with such a globally recognised brand.

Ultimately the excellent support provided to PGA Members positively influences all golfers and golf industry operators during their golfing experiences are enhanced by the skills of a PGA Professional.

The PGA has developed a number of commercial relationships that support the continued global growth of The PGA brand that in turn enables the ongoing development of PGA business including its' world leading education programmes.  The PGA is proud of the relationships that have been built with development partners, branded properties, partners and official suppliers and will continue to grow these relationships for mutual benefit.

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