02 Aug 18
From L to R: Ruseel Lawes, FJ Sales & Marketing Director with Andrew Willey, winner of the Titleist & FootJoy PGA Professional Championship.
Over 70% of the UK’s leading PGA Professionals trust FootJoy shoes, according to research carried out by Sports Marketing Surveys at this year’s Titleist and FootJoy PGA Professional Championship.
PGA Principle Partners FootJoy once again emerged as the overwhelming choice of footwear and glove at the PGA Professional Championship, hosted this year at Little Aston Golf Club in Staffordshire. Over 70% of the field trusted FJ Footwear, with almost 60% of participants utilising the brand’s market-leading gloves*, including winner Andrew Willey who claimed a one-shot victory after firing a final-round 66.
The validation of the full FJ footwear range was evident, with the Tour-S, DryJoys Tour, Icon Black, and most notably Pro/SL all prominent throughout the event. Originally released in 2017, and updated with fresh colour options for 2018, the Pro/SL continues to be the market leader in the UK & Ireland with over 13% market share and worn by FJ Brand Ambassadors such as Adam Scott and Ian Poulter.
As always, the comfort, fit and breathability of the FootJoy StaSof glove proved a big favourite with competitors, with more players opting for the world’s #1 Cabretta Leather glove than any other model. There were also wearers of the brand’s Pure Touch model as well as the recently-introduced ProFLX, the latter providing added breathability, perfect for the warm conditions ever-present throughout this year’s event.
“It’s extremely rewarding to know that those who are most visible within our industry continue to trust our products for their own game,” said Russell Lawes, Sales and Marketing Director for FootJoy.
“To once again have such a dominant share of the field is testament to both the product line-up and our relationships with PGA Golf Professionals.
“We wholeheartedly appreciate the consistent support we receive from PGA Professionals across the UK & Ireland as they continue to promote our brand and educate consumers about our offerings and look forward to further strengthening these partnerships over the coming years”.
For the latest on the brand, visit www.footjoy.co.uk or follow on Twitter at @FootJoyEurope and Facebook at FootJoy UK & Ireland.