24 Jan 19
Gleneagles, part of the PGA Branded Properties group, has marked the beginning of a centenary year for its King’s and Queen’s golf courses by revealing a new celebratory logo that will be used throughout 2019.
The branding, inspired by historic typography and graphics taken from the Gleneagles archive, celebrates the rich heritage and preservation of both James Braid-designed golf courses that opened for play in 1919.
Both courses, The Queen’s initially opening as a nine-hole design, have become iconic destinations for golf lovers, connoisseurs and sporting celebrities the world over, and have benefited from extensive restoration projects that started in 2016. The important work took inspiration from archived photographs and Braid’s original designs and saw fairways widened, bunkers sympathetically restored, and the re-introduction of Scottish heather to better frame all playing surfaces.
The par-68 King’s Course, which hosted the first informal Ryder Cup match between Great Britain and the USA in 1921, and the par-68 Queen’s Course, now accurately reflect an experience golfers visiting the Perthshire estate in the 1920s would expect.
Gary Silcock, Director of Golf at Gleneagles, commented: “2019 is special for Gleneagles in so many ways. It marks a celebration of everything that makes it an important pilgrimage for golfers across the world, underlines the historical importance of The King’s and The Queen’s courses to the growth of golf in Scotland, and also enables us to look forward to the next 100 years with excitement and anticipation.”
Along with its hosting of the Solheim Cup in September on its PGA Centenary Course,Gleneagles has a programme of celebratory events planned to mark 100 years of golf at the Scottish resort. These include soon-to-be-announced events for members, visiting golfers and hotel guests.
Gleneagles also plans to mark the special occasion during the week of The Solheim Cup, September 9-15, and across the week of its International Pro-Am Tournament, which is staged from July 23-26, directly after The Open at Royal Portrush. The International Pro Am is a unique tournament, affording guests an outstanding sporting challenge across The King’s, The Queen’s and The PGA Centenary courses, and blending exceptional golf with luxury accommodation and some of Scotland’s finest food and beverage experiences.
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