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England (Midlands) Region

Management skills have Simon rejoicing

11 Jan 18

Joyce Story

The new general manager at Wharton Park Golf and Country Club, Worcestershire, Simon Joyce, has attributed qualifications run by The PGA and GCMA as being key to his career progression.

Joyce has recently moved to the club near Bewdley after spending a decade as golf operations manager at Lichfield Golf and Country Club in Staffordshire.

Both facilities are operated by The Club Company and Joyce had no hesitation in making the short journey across the Midlands to take on his new role.

“I was absolutely delighted to be offered the position and didn’t hesitate in my response, following the interview process,” he said.

“I’ve always been interested in the operational side of how clubs are run, but this really enables me to look at the business from top to bottom, making my own decisions in order to hit that bottom line.

“I’ve worked for the company for a number of years now and I’m really happy to say that I’ll still be with them for the foreseeable future.”

Joyce, however, has no doubt studying courses that focus on golf club management has been vital in him making a success of his career.

“Both the PGA director of golf and GCMA management diploma qualifications, which I’m currently undertaking, have been hugely important in helping me get on,” he explained.

“They have been instrumental not only in my learning but also, when sat in front of a board of directors, they’ve enabled me to pursue my career with such roles in management.

“That’s not to forget the PGA qualification itself, which is crucial as clubs are now utilising general managers more within their businesses, who are not all necessarily from a golfing background.”

Commenting on his new role, Joyce added: “Our main focus as with most clubs will be on membership, both the recruitment and retention.

“We are also looking forward to future investments being made at the club, with a state of the art health and fitness facility planned for 2018/19.”







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