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Commercial Opportunities

PGA in England (South)

The PGA in England (South) comprises the counties of Kent, Sussex, Hampshire, Surrey, Berkshire, Buckinghamshire and Oxfordshire.

There are over 1400 PGA Golf Professionals servicing the golfing needs of around 250,000 club members and a further 250,000 regular golfers playing on over 500 courses in the region.

The golf market in The PGA in England (South) is worth over £750,000,000.

There are over 300 days of Professional golf in the region offering the PGA Professional around £1,000,000 in prize money to play for each year and the amateur or business golfer unequalled golfing experience.

In addition to the major Professional tournaments that make up the Region’s annual Order of Merit series, The PGA in England (South) run many Pro-Ams at home and overseas and bespoke corporate golf days for renowned clients.

The PGA in England (South) also run a highly successful Patrons Club which is a cost effective and unique networking opportunity for the business golfer while enjoying the experience of playing the Region’s premier venues such as Wentworth, St. George’s Hill, The Berkshire and Sunningdale.

The PGA in England (South) Associate Opportunities

The PGA in England (South) invites individuals and businesses to enter into Associate agreements that will enhance awareness of their products and services by being introduced to an established market place.

Potential Benefits

Marketing

  • Contact with PGA Membership within The PGA in England (South) and subsequently their membership and client base. Letter or email from Regional Secretary recommending products or services to PGA Members and golf clubs.
Association/Endorsement
  • Brand alliance with the oldest Professional Golfers Association in the world offering credibility and authority.

Branding

  • At The PGA in England (South) events, on event literature and tournament vehicle.
  • Media backdrop, on course advertising and clubhouse exhibitions.
Hospitality
  • Pro-Am Invitations and attendance at PGA events such as The PGA Annual Luncheon at The Grosvenor House and the PGA in England (South) Annual Dinner at Wentworth Club. Complimentary Membership of The PGA in England (South) Patrons Club.
  • Access to BMW PGA Championship and PGA Hospitality at The Open Championship.

Media Exposure

Print
  • The PGA Professional - Monthly magazine circulated to 7,300 PGA members and 200 leading individuals in the golf industry.
  • Regional Golf Magazines - The PGA has guaranteed editorial space in Regional magazines with a combined readership of 850,000+.
    Local Newspapers.
  • Contracted Press Officer.
Electronic
  • www.pga.info: 15,000+ unique visitors and 100,000+ page impressions per week.
  • The PGA e-bulletin - Weekly golf news update sent to an email database of 'opt-in' subscribers. The PGA in England (South) e-Newsletter sent to over 5,000 recipients 6 times a year.
Television
  • Sport Nation (Sky Sports) - weekly sport magazine program produced by Tilling Productions. Average audience per showing 60 to 70,000. 3 or 4 showings per week subject to programming schedule.

Associate Program 2013

Platinum(One only)

  • Title of the Annual The PGA in England (South) Order of Merit Series.
  • Branding literature and press releases related to The PGA in England (South) Order of Merit.
  • Title branding on The PGA in England (South) Tournament Vehicle.
  • Bespoke marketing to all PGA Professionals in The PGA in England (South).
  • Exclusive product or service endorsement.
  • Invitation for 2 to attend The PGA Annual Lunch at The Grosvenor House.
  • Table of 10 at The PGA in England (South) Annual Dinner at Wentworth Club.
  • Invitations for team participation in all The PGA in England (South) Order of Merit Pro-Ams.
  • Complimentary Membership of The PGA in England (South) Patrons Club.
  • One advertorial and title branding of an edition of The PGA in England (South) e-Newsletter to include a website link. Branding including a weblink in each edition

Gold

  • Title of one of The PGA in England (South) Order of Merit events.
  • Branding literature and press releases related to one of The PGA in England (South) Order of Merit events.
  • Branding on The PGA in England (South) Tournament Van.
  • Direct marketing to all PGA Professionals in The PGA in England (South).
  • Exclusive product or service endorsement.
  • Invitation for 4 to attend The PGA in England (South) Annual Dinner at Wentworth Club.
  • Invitations for 2 team entries in The PGA in England (South) Order of Merit Pro Am.
  • Complimentary Membership of The PGA in England (South) Patrons Club.
  • One advertorial in an edition of The PGA in England (South) e-Newsletter and corporate branding in each edition to include a website link.

Silver

  • Support Sponsorship of The PGA in Englan (South) Order of Merit Events.
  • Direct marketing to all PGA Professional’s in The PGA in England (South).
  • Exclusive product or service endorsement.
  • Invitation for 2 to attend The PGA in England (South) Annual Dinner at Wentworth Club.
  • Invitations for team entry to The PGA in England (South) Pro Ams.
  • Complimentary Membership of The PGA in England (South) Patrons Club.
  • One advertorial in an edition of The PGA in England (South) e-Newsletter to include a website link.

Summary

Exclusivity, financial efficiency, real value. I believe that entering into an Associate Agreement with The PGA in England (South) is an attractive proposition for those who have the vision to see the benefits that exist by aligning their business with the oldest and most respected Professional Golfers’ Association in the world.

If you would like to explore the opportunities further and to create a bespoke PGA in England (South) Associate package for your own company, please feel free to get in touch with us.

Sam Smith, Secretary

The PGA in England (South)
tel: 01483 224200
email: sam.smith@pga.org.uk

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