Head of Commercial

About Us:
Established in 1901, The PGA’s mission is to improve the personal and professional lives of it’s Members through it’s strategic principles of providing world class services, influencing through it’s Members and delivering exceptional prestige standards. Our commercial relationships and portfolio of branded properties strengthen the growth and reach of The PGA, PGA Members and The PGA brand whilst our student recruitment sales process attracts aspiring Industry and PGA Professionals to our world class education programmes.

About Our People and Our Culture:
Our values of being professional, respectful, supportive and acting with integrity are reflected in our people and are at the heart of all we do. Our tradition and heritage are important as we embrace new and engaging ways of working. Many of our roles offer some flexibility and we offer hybrid working across many of our Departments.

What We Offer:
Up to 25+ days annual leave plus bank/public holidays and a holiday purchase scheme; Pension Scheme with a 10% Employer Contribution; After a qualifying period access to our Private Medical Insurance, Group Income Protection Scheme, Life Assurance and Company Sick Pay Schemes; 24/7 Employee Assistance Programme for your mental, financial and physical wellbeing; Allocation of a company car and free car parking at our offices; Access to tailored learning opportunities through our bespoke platform; and a discount scheme offering savings on shopping, leisure and dining.

The Role:
This is a key senior role coordinating commercial, student recruitment sales and branded property activities to ensure Company objectives and strategy are met including:

• Leading the development and implementation of the commercial brand engagement strategy ensuring the delivery of rights and benefits of all commercial partner agreements.
• Working closely with the wider admissions function of the Training Academy, managing the Training Academy student recruitment sales function by developing and implementing the student recruitment sales strategy. Identifying, implementing and maximising commercial and student recruitment sales processes.
• Identifying new business opportunities for PGA branded properties, producing proposals for new business including cost and revenue projections; negotiating terms with licensees and ensuring ‘sign off’ prior to legal execution. Ensuring delivery of PGA obligations to all Licensees.
• Creating, building and sustaining effective working relationships and networks with key stakeholders and building strong, durable relationships with providers, clients and prospective clients.
• Collaborative Working and People Management to support the alignment of The PGA branded properties, Student recruitment sales and commercial strategies with the Media and Communications department and all other internal departments to ensure consistent and effective planning and delivery and collaborative working across the organisation.
• Coaching and developing team members to ensure skills and knowledge are relevant and up to date and output is aligned with company values, policy and processes.
• Preparing commercial forecasts and budget plans ensuring all spend in all areas is aligned with budgets and company policy.

Whilst this is a permanent, full time role (35 hours/week) with the core hours of the business being 9 am to 5 pm Monday – Friday, some evening, weekend and/or occasional bank holiday working is essential to fulfil this role. This role is also eligible for hybrid working from day one of employment, offering more flexibility in working hours and depending on work commitments, the opportunity to spend up to 60% of the week working remotely.

Role Requirements: Education/Qualifications/Key Competences/Personal Profile Includes:

• Substantial relevant management level experience in a similar role selling commercial rights to brands and sponsors
• Extensive experience in gaining opportunities in complex environments with an established portfolio of strong relationships built from experience working within the golf industry
• Demonstrable experience of identifying potential opportunities and delivering these as part of the Student recruitment sales, branded property and commercial strategy
• Commercially and financially astute with a proven track record of successfully maximizing commercial revenue, securing contracts and implementing propositions which are sustainable and add real value to the business.
• First class interpersonal and communication skills, able to develop good relationships with senior business executives
• Excellent negotiator with strong analytical skills and the ability to make data-driven decisions
• Strong business background with ability to gather market intelligence/research and develop into actionable sales strategy
• Must be a golfer

Being able to travel nationally and internationally whilst spending time away from home is a must

How to Apply:

1. Request a job description from jennifer.hewison@pga.org.uk – this is important. The job description will provide you with further details about the role.
2. Send your CV with a cover letter that very clearly details how you meet the role requirements listed above and those within the job description to jennifer.hewison@pga.org.uk. Your covering letter is an important part of the application process and provides you with an opportunity to set yourself apart from other applicants.

The closing date for applications is 12 noon on 24 March 2023. Initial interviews will take place online on 30 March with second interviews at PGA National Headquarters. If you need any adjustments or additional support with your application, please let us know.