Head of Communications

The Professional Golfers’ Association is seeking a skilled and experienced Manager to drive its Media activities

About Us:
Established in 1901, the PGA’s mission is to improve the personal and professional lives of its Members. To effectively deliver its strategic objectives, The PGA is seeking to recruit a Head of Communications, based at PGA National Headquarters, The Belfry, Sutton Coldfield.

About our People and our Culture:
Our values of being professional, respectful, supportive and acting with integrity are reflected in our people and at the heart of all we do. Our tradition and heritage are important as we embrace new ways of working. Being eligible to apply for hybrid working, this is a permanent, full-time role working around the core hours of the business (9 am until 5 pm Monday to Friday). However, flexibility, travelling and occasional weekend and/or bank holiday working are essential.

What we Offer:
In addition to a competitive salary, we offer: pension scheme with 10% employer contribution; after a qualifying period access to our private medical insurance, group income protection, group life assurance and company sick pay schemes; 24/7 employee assistance programme for your mental, financial and physical wellbeing; access to tailored learning opportunities through our bespoke platform; and a discount scheme offering savings on shopping, leisure and dining.

The Role:
Reporting to the Executive Director – Business Development, the Head of Communications will:

• Enhance the reputation and favourability of The PGA through effectively and proactively delivering our communications/media strategy, maximizing the awareness of the role that The PGA plays and the value of services and influence it provides.
• Ensure the provision of a high level of media support across the organisation. Working collaboratively to lead, develop and execute creative campaigns for multiple audiences, promoting the brand, PGA activities and PGA Members whilst keeping all areas connected and aligned with strategic goals.
• Create and develop multi-channel marketing campaigns to promote the Association’s key initiatives and drive action and engagements to target audiences.
• Support the Executive Director – Business Development to implement a fully integrated digital consumer platform that meets the expectations of today’s consumer and provides a holistic, quality PGA consumer experience, establishing positive connections with Members and the rest of the industry, producing high levels of customer satisfaction and engagement.
• Have overall responsibility for all functions of the Media Team promoting working cohesively and maintaining effective and productive relationships internally and externally.

Role Requirements:
Having experience in communications, B2B and consumer marketing whilst holding a similar senior management role, the ideal candidate will have strong project management skills with the ability to deliver on time and within budget whilst handling multiple projects. Experienced in the full range of marketing and communication channels including PR, digital, social, print, creative services and data analytics; being an expert copywriter with superlative writing, editing and presentation skills; having demonstrable experience of successfully building data driven marketing campaigns and executing via of a range of social communications is essential.

Being an excellent communicator with highly developed teamwork skills; demonstrating analytical and critical thinking skills; and evidencing creative flair are amongst the key competences to succeed in this role. Understanding the needs and demands of The PGA, PGA Members and the golf industry, with a good knowledge of golf bodies, the golf landscape and tournament delivery is paramount.

As well as being commercially and financially astute, the successful applicant will be able to demonstrate confidence, experience and influence at management level and will be an effective people manager.

How to Apply:

1. Request a job description from jennifer.hewison@pga.org.uk the job description will provide you with further details about the role.
2. Send your CV with a cover letter that very clearly details how you meet the role requirements listed above and those within the job description. Your covering letter is an important part of the application process and provides you with an opportunity to set yourself apart from other applicants.

The closing date for applicants is 12 noon on Friday 14 February. If you need any adjustments or additional support with your application, please let us know.