Social Media Editor

Job Details

  • Place of work: The PGA
  • Position: Social Media Editor
  • Region: PGA Headquarters
  • Date added: 22/09/2021
  • Closing Date: 05/11/2021

Established in 1901, the PGA’s mission is to improve the personal and professional lives of its Members through its strategic principles of providing world class services, influencing and delivering through its Members and delivering exceptional prestige standards. To effectively support its strategic delivery objectives, The PGA is seeking to recruit a Social Media Editor who will be part of our Media team, reporting to our Head of Communications.

The ideal candidate will drive the Association’s social media and digital content ambitions, enabling better promotion of The PGA brand, activities of The PGA, PGA Members and Partners. The role is critical to ensuring the successful implementation of the social media and digital communications strategy, as well as improving communication with Members, the golf industry and the wider golfing public.

Key Responsibilities include:

  • Plan, create and deliver engaging content across all social media platforms in support of the wider communications activities of The PGA
  • Drive development of an effective social media programme to increase engagement and reach to a range of agreed audiences as well as supporting regional teams with their social media activity
  • Own and manage the social media posting schedule to effectively promote PGA campaigns & initiatives, Member activity, commercial Partners, industry bodies and The PGA itself
  • Work with the media team to implement the broader digital content strategy, ensuring all content is effectively presented through social channels for trade and consumer audiences
  • Create a range of content for PGA media channels as required, both for internal (PGA Members) and external (industry/consumers) audiences – this could include anything from features articles and partner activations to video interviews or podcast/webinar content
  • Assist with planning and production of PGA Live podcasts and webinars
  • As a key member of the media team, work with stakeholders from across the organisation on a range of projects, providing ideas and support for initiatives to support our commercial and business objectives
  • Assist with regular reporting, using analytics to understand trends and optimise and improve content, deliver-ing digital platform excellence, against agreed KPIs
  • Providing insight on new trends, developments and platforms to help maximise social reach

Having a solid understand of full marketing mix, including social, web, email, SEO, digital; experience of creating engaging, optimised content across channels; a proven track record of social management obtained from working across major social media platforms; experience of developing/delivering social strategies; copywriting and campaign collateral creation; experience with CMS, social media management and other relevant software/analytical tools.

Being able to coordinate and deliver multiple projects to agreed timeframes with exceptional verbal and written communication skills; demonstrating high levels of accuracy and attention to detail, good presentation and video skills; ability to understand audience analytics and effectively increase engagement; able to multi-task, problem solve and think creatively whilst prioritising a busy workload; excellent golf knowledge, understanding the needs and demands of the business, PGA Members and the golf industry.

As well as having a creative flair and a flexible approach, the successful applicant will need to be a proactive forward planner, self-motivated, remain calm under pressure and present a professional image of The PGA.

We have a range of non-contractual benefits and also offer membership of the PGA pension scheme and (after a qualifying period) membership of the private healthcare, group income protection and group life assurance schemes.

This is a permanent, full-time role (35 hours/week) and whilst the role is based at our Headquarters, The Belfry, Sutton Coldfield, we are providing the opportunity to take part in our hybrid working trial. Our core hours are 9am until 5pm Monday-Friday but our hybrid working offers more flexibility in working hours and dependent on role requirements, the opportunity to spend up to 60% of the week working remotely.

We welcome applications for this role via the request of a job description initially from Dawn Sales, Human Resources/Health & Safety Advisor, then sending your curriculum vitae together with a covering letter which clearly articulates how you meet the requirements of the role to dawn.sales@pga.org.uk. The closing date for receipt of applications is 12 noon, 5 November 2021. Interview date to be confirmed. Previous applicants need not apply.

Our Partners

  • Coca-Cola
  • FootJoy
  • Glenmuir
  • Golfbreaks
  • GreenClub
  • PING
  • St James's Place
  • Therabody
  • Titleist
  • The Belfry
  • Gleneagles