The PGA enters exciting partnership with LG Electronics

10/09/2019

LG Electronics, the global consumer electronics manufacturer, has taken its first steps into the golf industry after signing a three-year deal to become a PGA Partner.

The partnership will bring together a global leader in consumer electronics with the oldest Professional Golfers’ Association in the world.

LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing a wide range of home entertainment products.

The South Korean company has unveiled many new products, applied new technologies in the form of mobile devices and OLED TVs in the 21st century and continues to reinforce its status as a global company.

LG’s philosophy revolves around people, sincerity, and sticking to the fundamentals. They offer optimum solutions and new experiences through ceaseless innovation, thus helping customers lead better lives.

As part of the deal, The PGA will promote exclusive LG offers on a wide-range of electronic goods to its Members, commercial partners and PGA Branded Properties.

Liam Greasley, Executive Director – Commercial, commented: “We are delighted to welcome LG Electronics as a PGA Partner.

“The PGA aligns itself with some of the leading brands in golf and we’re now branching out to partner with one of the household names in consumer electronics.

“Our 8,000 Members will benefit from fantastic offers on the latest LG products. We’re confident this is the beginning of a long-lasting relationship with a progressive and innovative company”

Mark Hill, VIP Programme Manager, LG Electronics UK, said “This is an exciting collaboration for LG, we are proud to work alongside the PGA and to be able to exclusively offer our incredible portfolio of products, including our industry leading OLED TVs, to its members and partners.”

For more information about LG Electronics click here.

To find out more about becoming a PGA Partner click here.