From Passion to PGA Fellow: How Jordan Massey became a leading putting coach

From Passion to PGA Fellow: How Jordan Massey became a leading putting coach

06/05/2025

In 2024, putting specialist Jordan Massey was awarded Fellow Coach status through the PGA Excel programme. He shares how he earned the designation and why it’s been such a rewarding step in his coaching career.

How did you get started with the Excel programme?

Seeing other professionals getting accredited each year really set me on my way. I’ve always looked for ways to stand out. I suppose I’m fortunate that there aren’t many putting coaches out there, but even so, you still have to go above and beyond.

The process itself is rewarding. You provide the evidence of your development, and there’s a real sense of achievement when you’re recognised for it.

There are also fantastic learning opportunities within the system. Whether you’re a manager, club pro, or in another role, there’s so much to help you grow and get more out of yourself.

Why did you decide to specialise in putting?

It’s something I was always good at as a kid, and I’ve always had a genuine interest in it. In 2019, I decided to go deeper—bought some kit, and then lockdown hit. That gave me the time and space to really get stuck in. I went all-in and put every spare bit of money and time into learning, and connected with as many top coaches as I could.

That’s something anyone can do—and it’s something the Excel system supports. I’d already done a lot of learning off my own bat, and now systems like Capto are integrated with Excel, so that work can count towards your accreditation.

Even things like listening to podcasts or reading books—those count too, because you’re learning. If you’ve got a gap in your day, use that time to explore something new or watch other coaches. There’s so much great information online now—everything’s accessible.

In 2023, for example, I took a putting biomechanics course with Dr Paul Hurrion, creator of the Quintic Ball Roll. It’s rare to get that kind of access, but through Excel, I spent a full day learning from him and asking questions I’d never have had the chance to otherwise.

How demanding was the Excel application process?

Probably less than most people think. I spread it out over a couple of weeks. You can save your progress as you go, which is ideal if you’ve only got short windows of time. If you forget something, you can come back and add it later.

My best advice? Save as you go and always proofread. Go back, double-check and ask yourself what could be added or removed to make it clearer or stronger.

How do you approach your ongoing learning?

My focus is always on anything related to putting. If a top coach is on a podcast, I’ll listen. I also dive into stats—Strokes Gained in particular—because data is a big part of the game now and it helps me deliver more value to players.

Those are the two areas I focus on most. If you’re looking to improve, start with what you enjoy and what’s most relevant to your role.

At Torque Golf, we offer an incredible range of technology including ZEN GreenStage, SAM PuttStudio, PuttView, Foresight GC Hawk, Swing Catalyst video analysis, and 3D force plates, so I’m always learning and refining my approach.

About Jordan Massey

Jordan began his training at Wilmslow Golf Club under Matthew Gillingham, now a PGA tutor. After qualifying, he moved to Doha Golf Club, where he spent seven years before returning to the Mere Golf Academy in 2021. In 2024, he co-founded Torque Golf, an indoor performance centre in Altrincham. The centre helps golfers of all levels reach their full potential through cutting-edge technology, expert coaching, and a world-class indoor training environment.

📱 Instagram: @jordanmasseyputting

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