Ensure boards understand the asset a PGA Professional is to the club
The board should always have a report from the Professional for every meeting and they should visibly attend at least once - if not twice - a year to give their views on the status of the club. They don't need to sit for the whole meeting. It’s to come in for half an hour and give their understanding.
That is important because everyone is part of the team. The board is a team and it is about cascading information. This where the Professional can help educate the board. They can ask to come into a meeting, to express their views on where they and the club are going, how they see the future, the trends that are emerging in the game of golf, and what the challenges could be in the future. That is vital.
Prioritise what is important in the deluge of committee requests
How can a Professional deal with the various requests they receive and the people that are pulling on their time?
We’ve seen Professionals over the years that have really embraced [requests] and really gone into the detail – ‘I’ll do that, I’ll do this’ – and it puts mental pressure on them.
PGA Professionals need to be bold: ‘This is where I’m accountable. This is what I’m going to do’. They've got to very clear about what their duties and what their roles and responsibilities are.
Otherwise, they'll get pulled from pillar to post. They do things and think, ‘once I do that, it starts a precedent’. Once you start a precedent in any business, expertise is going out of the window.
I don't want the Professional, or anybody that I am employing, doing things that is taking them away from the experience - whether that's a hospitality or a service experience.