How to create an inclusive Pro-Am experience

How to create an inclusive Pro-Am experience

27/05/2025

Head Professional Craig Thomas has transformed the Oxley Park Pro-Am by welcoming disabled players. Here, he shares his insights into creating an inclusive event.

By inviting disabled players to take part in the Oxley Park Pro-Am alongside some of the region’s best, Craig Thomas has created an event that celebrates diversity while maintaining the standards expected of a PGA tournament.

And for PGA Members looking to make their events more inclusive, the Oxley Park Head Pro’s approach offers practical lessons and inspiration.

Thomas firmly believes that inclusivity begins with extending a genuine invitation, explaining that, for many disabled golfers, the barrier isn’t deliberate exclusion but simply not knowing they are invited or welcome to participate.

“I make a point of saying, ‘You are welcome to play,’” he said. “I think a lot of teams come along because they’ve been invited by sponsors or pros. But for individuals with disabilities, they might not know where to look for events like these or even that they can enter.”

For golf pros looking to increase accessibility, Thomas suggests proactively reaching out to groups like the European Disabled Golfers Association (EDGA) or England Deaf Golf to spread the word.

One of Thomas’s guiding principles is treating all participants equally, regardless of ability.

“We don’t give disabled golfers free spots or make them feel any different,” he explained.

“They are full-paying golfers like everyone else. It’s not about treating them differently but simply giving them the opportunity to participate.”

This ethos of equality helps to create an inclusive environment where all golfers feel valued. Thomas shared how he approaches every team with the same care.

“I speak with all my teams equally and ask if there are any individual requirements. Sometimes, there are slight adjustments to make, but if you prepare in advance, it’s simple to accommodate,” he said.

Inclusivity doesn’t have to involve overhauling an event; small accommodations can make a significant difference. For example, Thomas ensures that buggies are available for golfers with mobility challenges.

“It’s the same as accommodating any player,” he said. “You just ask about their needs in advance, and there’s nothing to fear.”

For instance, one team in last year’s Pro-Am included George, a golfer who lost his arm in an accident; Tom, who was born with a growth deficiency called clubfoot; and Jordan, a young golfer with a heart condition and growth development issues. These golfers competed alongside able-bodied players, demonstrating that minor adjustments can create a level playing field.

When you see how inclusive the game can be, it makes the whole event something special

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Thomas has worked extensively with organisations like EDGA and England Deaf Golf to connect with disabled golfers.

“These organisations are great networks where you can share your event and invite people to participate,” he said.

Thomas’s dedication to inclusivity has enhanced the overall experience of the Oxley Park Pro-Am for all participants.

By adding thoughtful touches like branding, a club cleaning service and even an ice cream van, Thomas has ensured the event feels special.

“I wanted amateurs to feel a bit of a ‘wow factor’ when they turned up,” he said. “We’ve constantly worked to make the event a little better every year based on player feedback.”

Including disabled golfers has also had a profound impact on other participants.

“When you see teams with players signing to each other or someone competing with physical limitations, it reminds everyone how fabulous the game is and that anybody can play,” he said.

Thomas’s efforts have made the Oxley Park Pro-Am a standout event in the Midlands, not just for its quality but for its inclusivity.

By welcoming disabled golfers and creating a positive experience for all, Thomas has shown how golf can be a game for everyone.

“The impact is fabulous,” he reflected. “When you see how inclusive the game can be, it makes the whole event something special.”

For professionals aiming to replicate this success, Thomas’s message is clear: start small, stay inclusive and let the game bring people together. He also encouraged other golf pros to reach out to him directly for advice.

He added: “I’m happy to be a point of contact and signpost people if they want help making their event inclusive.”

Craig's five top tips to make your event inclusive

  1. Start by reaching out: “Use organisations like EDGA or local disability sports networks. Just let them know they’re welcome.”
  2. Communicate openly: “Ask players if they have any specific requirements. Most adjustments are simple if you plan ahead.”
  3. Treat everyone equally: “Don’t single out disabled players; give them the same experience and respect as anyone else.”
  4. Collaborate with sponsors: “Sponsors are often eager to support inclusive events. Their involvement helps create a memorable experience for everyone.”
  5. Embrace the challenge: “If accommodating players with disabilities means a little extra effort, so be it. Everyone deserves the chance to play.”

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