and PING partner to deliver golf experience to social media influencers and PING partner to deliver golf experience to social media influencers


Lisa Lovatt, PING Europe’s Managing Director, was the special guest at the latest social media influencer event at Thonock Park Golf Club.

The female coaching experience,, was created in 2016 by head coach Alastair Spink and Syngenta and shaped by a combination of academic and market research. Over the past six years it has introduced thousands of women into the game and continues to push boundaries in its approach.

PING, founded by Karsten Solheim, who was the driving force behind the Solheim Cup alongside his wife Louise, have a strong interest in supporting women’s golf at all levels.

“PING has always been really supportive of women's golf,” said Lovatt (pictured in blue). “Throughout the years we’ve always supported with equipment, we make equipment that is specific for women and we get involved with things like this.”

“For me personally, I would consider myself somebody quite confident with the role that I do, but even I found it intimidating to come into a club and start to play.

“It’s tough because it’s the perception of it and I think it’s important we break down the barriers as much as possible, so things like this are really important to us, that we can try and encourage women to come and at least give it a go because I feel like if they give it a go, you won’t convert everybody, but you know you’ll capture those that are there to be captured.”

The social media influencer events deliver an authentic experience, but enable the girls to come together and get to know each other over lunch, before heading out to play golf on the golf course, after learning a few basics from their coaches.

Abby Sweetman, Trainee PGA Professional at Thonock Park, has been delivering at the venue for a number of years.

She said: “For me, having been through the whole process - starting as a junior, playing junior golf, then going into teaching, as a female, I’ve got a passion for getting women into the game because I know I’ve done it and it can be done."

Speaking about the event itself, Abby noticed a few differences that had to be taken into consideration with the group.

She continued: “It surprised me just how much social media content they actually do - I think it’s great, obviously it's great promotion for, Thonock Park and PING, so I really enjoyed it! It was just about allowing them to do their thing.

“They blended really well. I thought they’d be a little bit more reserved but everyone was very friendly and they all got on with it and threw themselves into it which is what is all about - just getting stuck in and having a go!”

Abby was joined by fellow coach and PGA Professional, Ellie Robinson (Leeds Golf Centre) and the dynamic between the two was ideal for putting the women at ease.

Abby explained: “I really like working with other coaches - you have that rapport! You bounce off each other and have a little bit of a laugh and if the girls see that you’re having a laugh, it just relaxes them a bit more as well. I really enjoyed it!”

For Ellie, it was her first time coaching at Thonock Park alongside Abby, as well as her first social media influencer event. She continued: “I was nervous because it’s not on my territory, although I’ve done this before it’s a new environment, but it was really fun!

“It was a very different dynamic to the women I’ve met before, maybe because they’re all in the same boat in terms of that influencer side and they’re very good with communication. They were all interacting with each other, you could see them, they weren’t stuck in small little groups and no one tried to outshine anyone else.”

One of the major components of the event was the post-golf Q&A, led by Head Coach Spink and attended by Lisa Lovatt, with the aim of discovering more about their perception of golf both before and after their experience.

Speaking after the Q&A, Lovatt commented: “There were some really relevant points made, that if you can bring somebody with you, you’re more comfortable, but typically you wouldn’t give it a thought if you weren’t involved with a relative or a relationship that was involved in golf. “I think it’s important we put it out there to encourage women to think about that even if they’ve had no involvement in golf.

“I think people are starting to recognise that these women that are participating are good sports people! They play their sport at a really high level. You can see it with the football now, and with netball - women’s sport is really gaining in momentum. These women are keen sports people, they’re competitive.”

Reflecting on the key takeaways of the Q&A after hearing feedback from the girls, Robinson added: “This is completely changing their perception of what they thought golf was about and showcasing to them that they can walk into a golf club and don’t feel like they’re going to be judged or they shouldn’t be nervous about walking into a new environment.

“In the Q&A when they talked about the importance of bringing a friend, I’m a hundred percent that person! I’ll sign up to something and then panic, whereas if I was with someone, I’m more likely to attend.

“I think they’ll go back to their friends and say ‘I had an amazing day at Thonock Park. I met loads of lovely like-minded women. We were all in the same boat, we were all brand new to golf’ and that’s a great position to be in. ”Coaches and venues interested in hosting a social media influencer event can email Alastair Spink at

CLICK HERE to find out more about


Our Partners

  • Banyan Tree
  • The Belfry
  • Coca-Cola
  • EVC
  • FootJoy
  • Gleneagles
  • PING
  • St. James's Place
  • Therabody
  • Titleist