'Pros have got a million and one jobs – we're trying to simplify their day-to-day life as much as possible'

The interview process 

'I saw the advert online and known about Golf Genius for a number of years. I had used the tournament software for years, and I thought that the role was up my street. It was a two-stage interview, the first about myself and how I work, and then because we at Golf Genius also have software solutions to assist Golf Pors with every aspect of their role, we also covered coaching systems and what I have used in the past.software. 

The job 

I will have a variety of roles, which is great, with an account base for the tournament management software where I will be looking after new and existing customers but also then assisting with the coaching and golf shop software Golf Genius Golf Shop, CoachNow and Operation 36. This is where my background as a PGA pro will really assist me in this role. 

Understanding CoachNow 

CoachNow allows you to connect with the golfers efficiently and effectively but not only just as individuals, it could also be through groups. We have scheduling available within CoachNow Academy, and we can also take payments allowing the PGA pro to create their own programmes and sell this to their students. CoachNow helps Pros save time in every aspect of their coaching from video analysis, lesson notes and checking in with students.

As I mentioned, the platform can save you a huge amount of that time, which then can obviously increase the potential for earning more money. CoachNow will help to improve the working balance as a coach as PGA Pros have got a million and one jobs that they've got to do at the club and we're trying to simplify their day-to-day life as much as possible.

The key ingredients 

The video analysis is fantastic. That's a prerequisite when it comes to providing a good lesson with a student, you need to have high quality video analysis. We also incorporate AI Skeleton and  lag angle detection as well as the multi cameras so you can have up to four cameras all at once from one iPad.

So now you can capture the swing in multiple angles rather than swinging it once and then moving around to the side which and never quite works as well and effectively.  

But the main purpose is that ease of comms, managing your diary and managing the information that you need to send to the golfer. You want it to be clear, concise and all in one place – and not dotted around in different systems here and there. 

You can also easily send them reminders and prompts within the software as well, which is great. You can schedule posts so, even if you're in the lesson with somebody, you can send them a note in a week's time but do it in the lesson. You're pre-empting that communication and connecting with that golfer.