Jack Nicklaus came when his son was qualifying for an Open. I was in the back office and he said to the boys: “Is Mr Reynolds in?” I came out and he said: “Hello, Mr Reynolds, my name is Jack Nicklaus, would it be alright if I watch my son hit a few balls on your range?” I said: “Of course, Mr Nicklaus, do whatever you want.” He came back in and asked if this was the prevailing wind. It was into and across, left to right, the one we all hate. I said it was. He said: “Fantastic. If you can hold a ball straight in that wind you can play anywhere in the world.” In later years we hosted the Grand Match. We had that for over 30 years and Peter Alliss became a very good friend and a very good member here. I was always the floating reserve and on one occasion I had the opportunity to play with Manuel Pinero.
How has the golf industry changed over the last 45 years?
When I started, the pro got a little shop at the end of the car park and was left to get on with it. The PGA Professional had to make a pound any way they could, and we were hugely reliant on a small group of members supporting us. I repaired golf clubs, taught all hours of the day, didn’t have too much time off, sold what I could sell and played in alliances, but I was looked after by a smaller membership. These days, the internet has had a huge influence on the golf industry. The pro must be better if he or she wants to own their own shop and retail. PGA Professionals need to work very hard but the rewards are still there if you graft. The biggest change is the commitment from people. The definition of a professional is ‘someone who is doing something as a job, rather than a hobby. A professional person is someone who is very skilled at a particular activity’.
We as PGA Professionals need to be very skilled in all manners of golf. This ensures the go-to person is the golf pro. I think it is really important that PGA Members get a good grounding and are skilled in all areas. I see a lot of club members transitioning from doing it as a hobby to playing golf as a professional and a lot find it quite tough. Many don’t realise the hours they have to put in. I gained a huge amount of my knowledge through playing golf with other PGA Members and asking lots of questions. The introduction of the internet has put a wealth of information at our fingertips. However it remains to be seen if all of this information is reliable.
What championships have stood out?
The Amateur Championship in 1982 was the first big event that I had been involved in. As a club, we have grown since then and had Amateur Championships, Ladies’ Amateur Championships, the Brabazon Trophy and Open Qualifying. Watching Charles Schwartzel win the Brabazon, that was probably the best golf I have seen around here. It was a 30-mph wind on a bouncy course with long rough. Every round, the wind was in a different quarter, it went right around 360 degrees. He was masterful.
In my time, the course has got better, I have had some influence over that and the facilities we have here are great.
Talk about some of the relationships you’ve built…
My first boss, David Creamer, was taken quite seriously ill in the second and third year I was there. I learned how to run a business very early on while I was an 18-year-old assistant: ordering, selling, doing everything. I understood the retail side of the golf business very quickly, I had to learn how to make a profit. I learned on the job and had to learn quickly. I have had over 25 assistants qualify during my time, and some are doing fantastically. Sam Smitherman, one of my former assistants is coming back here as Head Professional. The existing team are really good. My ethos really is to try and make them better than me.
What advice would you give to aspiring PGA Professionals?
Give 100 per cent in all areas. If you get really stuck into it for 10 years you will build a good reputation.
Look for opportunities, seek them out and take them. If things come up and you have not quite got enough knowledge, seek it out. Ask successful people how you do something. I left home at 16 and my dad said to me two things: If you have made a mistake, put your hands up. And remember the most important five words in the English Language are ‘can you help me please’. If you ask people for help, the good people will help you.
Focus on giving great service to your customers. If you give good service to your customers, the profit will come.
I am just a simple guy from an ordinary background, I have worked very hard and I have had a fantastic lifestyle because I have committed to it. The business is out there, the reputations can be built. I have been the luckiest man alive being the Head Professional at this club for 45 years, I have just had a fantastic time.
You are going to spend 50 years of your life working. If you can find a job where you want to go to work every day that really is something. I have wanted to come to work every day.