St. James’s Place become title sponsor for Europe’s largest pro-am

St. James’s Place become title sponsor for Europe’s largest pro-am


The PGA is delighted to announce St. James’s Place – one of the UK’s leading providers of financial, investment and tax planning advice – as the new title sponsor of the Association’s National Pro-Am.

St. James’s Place, who became a PGA Principal Partner in June this year, has signed a four-year agreement which will see the competition renamed the St. James’s Place National Pro-Am until 2025.

The FTSE-100 firm’s clients consist of individuals, families and business owners spanning all age ranges. The company ethos is built on a commitment to achieving the best possible outcomes for clients and ensuring they are well served by a face-to-face, relationship-based approach.

Thousands of golfers from across the UK and Ireland are expected to compete in the St. James’s Place National Pro-Am.

On offer for amateurs who win their club qualifier and then successfully partner their PGA Professional to victory in one of 12 spectacular Regional Finals, is an all-expenses paid trip to Turkey for the Grand Final.

This year the Grand Final returns to the prestigious PGA National Turkey at Antalya Golf Club. The five-star venue in Belek will welcome the 12 Regional Final winners, who will compete over 36 holes on the PGA Sultan course to determine the St. James’s Place National Pro-Am winners.

Commenting on this exciting new era for the St. James’s Place National Pro-Am, Richard Barker, PGA Executive Director – Business Development, said: “We are thrilled with the work that St. James’s Place are doing to support the financial wellbeing of our members and to now extend that into a title sponsorship of one our most prestigious and long-standing events is a fantastic step for both parties.

“This is a very unique event in that it allows amateur golfers the opportunity to team up with their local PGA Professional and represent their club in a national event. We look forward to this year's tournament and I wish each and every competitor the best of luck.”

Paul Ainslie, Head of Partnerships at St. James’s Place said: “We couldn’t be happier with the opportunity we have to help The PGA re-establish and grow this fantastic tournament over the next four years. We have some exciting plans and we hope golf clubs and amateur players across the UK and Ireland embrace the opportunity. We are also extremely proud that the tournament now places men and women on an equal footing and we strongly encourage clubs to consider how the opportunity is promoted to their female members.”

The St. James’s Place National Pro-Am is open to both male and female amateurs aged 18 or over who will complete to be crowned St James’s Place National Pro-Am champions.

There are also significant prizes at stake. The top five PGA Professionals will earn a share of an increased prize fund of £46,000, while the top three winning amateurs will win fantastic prizes thanks to St. James's Place.

The exciting line up of Regional Final venues will start next year at Sherwood Forest Golf Club, Mansfield on 25th July, and finish at Kings Hill Golf Club, Kent on 28th September.

Full list of Regional Finals:

Regional Qualifier Date Venue
Midlands A 25th July  Sherwood Forest
Scotland 9th August Montrose
North A 12th August Harrogate
South West A 15th August Cumberwell Park
Ireland 15th August Seapoint
North B 2nd September Clitheroe
South A  6th September West Surrey
South West B 13th September Broadstone
East A 13th September Orsett
East B 
22nd September
Midlands B 
27th Sept
South B  28th September Kings Hill
Grand Final (TBC)  Antalya Golf Club, Turkey

This year The PGA is also delighted to welcome back PGA Partner OCEANTEE as the official supplier to the St. James’s Place National Pro-Am. OCEANTEE, will supply its award-winning bamboo tees for all competitors at all 12 Regional Finals and the Grand Final.

The first step is for golf clubs to set a date for their qualifying round and enter one of 12 Regional Finals.

Further information about the 2022 St. James’s Place National Pro-Am, including the entry process, will follow in the New Year.

CLICK HERE to find out more about the St. James’s Place National Pro-Am.

CLICK HERE to find out more about St. James’s Place.


Our Partners

  • Air IT
  • Banyan Tree
  • The Belfry
  • Coca-Cola
  • EVC
  • FootJoy
  • Gleneagles
  • PING
  • St. James's Place
  • Therabody
  • Titleist